Search and AI visibility for tradespeople
Monthly work to get you found on Google and named when somebody asks an assistant for a tradesperson. It is the Growth plan: £99 a month for the first 3 months and £179 after, on a twelve month term, because we turn down every other trade in your patch to do it. It is also the only plan that carries the lead guarantee, which is set out in full below.
What happens every month
Four things, and they run every month rather than once at launch. Search work stopped being a job you finish some years ago.
- New content every month targeting the towns and services you want to win
- Active review generation, to build your reputation
- Your details listed consistently across the directories that count
- The technical and AI search work that gets you named when someone asks their phone for the best electrician near them
The lead guarantee
If the website and Google Business Profile do not bring you at least five genuine customer enquiries in the first four months, you choose: £149 of the build fee back in cash, or the full £299 as credit against your monthly fee.
If you paid for the year up front, the £149 comes in cash, since there is nothing left to credit.
A guarantee payout ends your twelve month term on thirty days notice. We are not going to hold you to a year if we have not delivered.
You keep everything either way: the site, the domain and the Google profile.
The monthly fee is not refundable. It only ever covers months already worked.
Full conditions are set out in your proposal, including what counts as an enquiry and the few things I need from you to make it fair.
One trade per patch
One trade per patch. On our Growth plan, if we are working for a plumber in your patch, your town and roughly eight miles around it, we will not take on another plumber there while you are a client. A different trade in the same patch is fine.
What nobody can promise you
A place in an assistant's answer. Anyone who promises you one is guessing, and the honest version of this work is making sure that when a machine goes looking, everything it finds about you agrees with everything else: the same name, the same number, the same trade on your site, your Google profile and every directory you appear in. What GEO is, and why it matters for trades sets out what an assistant is actually reading.
When you cannot wait a quarter
Google Ads, £129 a month to manage, minimum £400 a month ad budget. For when you need the phone ringing this week and cannot wait a quarter for the search work to take. You pay Google directly, from your own card on your own account, so the budget is yours and you can see every penny of it. We only ever charge the £129. The £400 minimum is not a sales floor: below it the ads do not run often enough to work, and we would rather turn the job down than take money for something that will not.
What it sits on top of
None of this works without a site worth sending people to and a Google listing that is filled in. Both are in the plan already: Growth contains Managed, which contains Online. If you only want the site, that is the websites for tradespeople page. Every figure is on the prices page.
Questions people ask first
How long before it works?
The guarantee is measured over four months, which is a fair account of how long this work takes to show. If you need the phone ringing this week, Google Ads is the faster route, and you pay Google directly for the ads either way.
Can you guarantee I will be named by ChatGPT?
No, and nobody can. What we can do is make sure the facts an assistant finds about you are consistent and easy to quote, which is what decides whether you are in the answer or not.
What if it does not bring me any work?
On Growth, if the site and your Google Business Profile do not bring you five genuine customer enquiries in four months, you choose: £149 of the build fee back in cash, or the full £299 as credit against your monthly fee. A payout also ends the twelve month term on thirty days notice.
Will you work for a competitor of mine?
Not on Growth. If we are already working for a plumber in your town and roughly eight miles around it, we will not take on another plumber there while you are a client. A different trade in the same patch is fine.
Do you take a cut of my ad budget?
No. You pay Google directly, from your own card on your own account, so the budget is yours and you can see every penny of it. The £129 a month covers the work of running the ads, nothing else.
How quickly will you get back to me?
Send an enquiry on a weekday and you will hear back the same day.