What should a tradesperson's website have on it?
Your phone number at the top of every page, the jobs you do written in the words customers use, the towns you cover, photos of your own work, and a few reviews. That is most of it. Everything else on a trades website is optional.
The phone number, where a thumb can reach it
Most people who land on your site are on a phone, standing in the room that needs doing, and they want to ring you. If they have to scroll to find the number, some of them ring the next firm instead. Put it at the top, make it a link that dials, and put it in the footer as well for anyone who has read the whole page.
The jobs you do, in their words
Customers do not search for "bespoke domestic solutions". They search for a leaking shower, a flat roof, a rewire, a log burner. Write the list the way they would say it out loud, give each job its own few lines, and you have covered both the person reading and the search engine at the same time.
This is also the single most common thing missing from a trades site. A homepage that says "quality workmanship, fully insured" and never names a job is invisible to someone looking for that job.
Photos of your own work, not stock
Six real photographs off your own phone beat forty stock images of somebody else's kitchen. People are trying to work out whether you are real and whether your finish is any good, and a stock photo answers neither question. Before and after pairs work hardest.
Reviews, where someone will actually read them
A handful of real reviews with the customer's first name and their town does more than a page of claims about yourself. Keep them honest and keep them short. If they all read like they were written by the same person, everyone can tell.
The towns you cover
Name them. It is how someone decides whether to bother ringing, and it is what Google uses to work out which searches to show you for. One clear list beats a separate thin page for every village, which is a tactic that stopped working years ago and now reads as spam.
What you can leave off
A slider that moves on its own. A blog nobody has posted to since 2021. A quote form with fourteen fields. A live chat box that nobody is behind. Each of these costs you customers, and the last one costs you the most, because an unanswered chat reads as a business that has closed.
While you are here
How many pages does a tradesman website need?
Five is usually right: a homepage, a page listing the jobs you do, a page of your own photos, a page of reviews, and a contact page. Fewer and there is nothing for Google to match a search against. More and most of them go stale.
Do I need a blog on my website?
No. A blog helps only if something goes on it regularly, and for most trades that never happens. A page per job you do is worth more than a blog nobody updates.