How much does an electrician's website cost?

6 min read

Between £500 and £2,000 as a one off for a small electrical firm, or £15 to £120 a month if it is built and looked after on a subscription. An agency will quote £3,000 upwards. For an electrician the money goes further on a page per job than on a better design.

For scale: an EICR on a rented flat is £120 to £250, and a full rewire on a three bedroom house averages about £5,500. The website costs less than one rewire and it works on every job you quote for, not one.

The going rate, and what sits behind it

More website companies chase electrical work than chase most trades. So the entry prices you see advertised are lower than a builder gets quoted, and the gap between the cheapest and the dearest is wider.

What a small electrical firm pays, by who builds it
What you buy Typical UK cost
Template site you build yourself £15 to £30 a month, plus your weekend
Trade specialist, one off build £250 to £800, then £10 to £30 a month
Small studio, built and maintained £15 to £120 a month, sometimes with a build fee
General designer or agency £1,500 to £5,000, plus a retainer

Picsel sits in the third row. £299 to build, then £15 a month for hosting and security, £29 a month if you want changes made for you, or £99 a month for the first three months and £179 after that if you want us actively working on getting you found. Numbers on the prices page.

What separates one row from the next is who writes it, whether anyone worked out which searches you can win before a word went down, whose photographs are on it, and what happens to it afterwards. That much holds for every trade and is set out in what a trades website should cost. The rest of this page is the part that is only true of electricians.

Five jobs, five prices, one page doing all of it

A builder sells one thing at £48,000. An electrician sells five things between £120 and £11,000, to five people in five different moods.

Five electrical jobs, split by how the customer arrives Two groups. The first is work where the customer rings within minutes: an emergency call-out at £150 to £400, and a landlord chasing an electrical installation condition report at £120 to £250. What that customer needs from the site is the phone number and the town, above the fold. The second group is work the customer reads about first, sometimes for a fortnight: a consumer unit change at £350 to £600, an electric vehicle charger installation at £800 to £1,200, and a full rewire at £2,500 to £11,000. What that customer needs is a page about that one job, with your own photographs on it. A single page headed Services is being asked to serve both groups at once. Five jobs, two customers Sorted by how they arrive, not by what they pay They ring you within minutes Emergency call-out £150 to £400 Landlord chasing an EICR £120 to £250 They need the number and the town, above the fold. They read you first, for a fortnight Consumer unit change £350 to £600 EV charger install £800 to £1,200 Full rewire £2,500 to £11,000 They need a page about that one job, with your own photographs on it. One page headed “Services” is serving both. picsel.co.uk

Half of them are not reading. The emergency call-out, and the landlord who has just been told their certificate has expired, want a number and confirmation that you cover their town. If those two facts are not on the first screen of a phone they are gone, and no amount of good writing further down gets them back.

The other half read everything. Somebody pricing an EV charger or a rewire will look at four electricians over a fortnight, and they are looking for a reason to rule you out. One page headed “Services” with eleven bullet points under it hands them one.

So the fix is not a better homepage. It is a page each for the jobs worth having: rewires, consumer units, EICRs, EV chargers, and whatever else you want more of. Each one names the job the way a customer says it, says roughly what it costs, and shows two photographs of you doing it. That is also the only version of the site with a chance of ranking, because “electrician” is unwinnable and “EICR [your town]” is not.

The landlord is on a clock

Every private landlord in England has to have the fixed wiring inspected and tested at least every five years and give the report to the tenant. That is not a service you have to talk anyone into. It is a date in somebody else’s diary, and when it comes round they open Google.

The five year cycle behind a landlord’s electrical certificate Flow diagram. A landlord has an electrical installation condition report carried out, costing £120 to £250. If the report comes back unsatisfactory, the landlord has 28 days to have the work put right, which is a second job for the same electrician. Five years then pass. The report is due again by law, and the same landlord starts searching again. The maximum civil penalty for a breach of the electrical safety standards rose to £40,000 on 1 November 2025. The landlord comes back Why an EICR page is worth more than it charges EICR carried out £120 to £250 If it comes back unsatisfactory, the landlord has 28 days to put the work right. A second job, same customer, same week. Five years pass Due again, by law. The same landlord is searching for an electrician again. Be the page they found last time. Maximum penalty for a breach rose to £40,000 on 1 November 2025. picsel.co.uk

The pressure behind it went up recently. The maximum civil penalty for breaching the electrical safety standards rose from £30,000 to £40,000 per breach on 1 November 2025 under the Renters’ Rights Act 2025, and councils now have a firmer duty to serve a remedial notice when a report comes back unsatisfactory, with 28 days to put the work right.

Which is why an EICR page earns more than the £120 to £250 written on it. The job repeats on a five year cycle, the customer often owns more than one property, and an unsatisfactory report turns into remedial work the same week. Most electrician websites have all of that buried in a list. A page of its own, naming the towns you cover, is the best page on the site.

The EV charger enquiry is a slow one

A home charger is around £1,000 installed, £800 to £1,200 depending on the unit and the cable run. There are 1.88 million electric vehicles on UK roads now, and that is forecast to pass 8 million by 2030. It is the one part of the work that is growing on its own.

It also behaves nothing like the rest of your enquiries. Nobody rings about a charger at nine at night. They read three companies’ pages, get two quotes, ask a question about their fuse board, and come back a week later. A page that only works on the first visit is the wrong shape for that.

What survives a second reading is the dull detail: what the survey involves, whether the consumer unit is likely to need doing as well, how long you are on site, what the grant does and does not cover, and a photograph of a finished installation on a house that looks like theirs. Write it once and it answers the same five questions for everyone who asks them.

What the £249 package costs in year three

The cheap builds are usually real and some of them are fine. They recover the money later, so the figure worth working out is the three year one rather than the one on the advert. Three things decide it.

What year two looks like. A £249 build that goes to £10 a month afterwards is honest value. A £99 build tied to £49 a month for five years is a £3,039 website advertised as a £99 one.

Who the domain is registered to. If it is in their name and you leave, you lose the address and any ranking attached to it. Ask to be listed as the registrant. If the answer takes more than one sentence, that is the answer.

What a change costs. You will add a service, drop a service and change your number at least once. Find out now whether that is included or whether it is £75 and a fortnight.

Questions worth asking before you pay anyone

  1. Will the domain be registered in my name?
  2. What do I pay in year two, and in year three?
  3. Which searches are you building this to win?
  4. Do EICRs and EV chargers get pages of their own, or bullet points?
  5. Can I see a site you built for an electrician, live?

A vague answer to the fourth one tells you it is a template with your name in it.

If you want it done for you

Picsel builds websites for electricians anywhere in the UK. £299 to build, then from £15 a month, and live in days.

Call Ben on 07456 809049 or send a message. Have the photographs ready and the whole thing moves quickly.

What is included is on the websites for tradespeople page.

Common questions

Do I need my NICEIC or NAPIT registration on the website?

Yes, and in the header rather than the footer. It is the one thing on the page a homeowner can go and check independently, and a landlord about to accept a certificate looks for it before anything else. Put the scheme mark where it is visible without scrolling, and name the scheme in words as well, because a logo on its own is not searchable.

Will a website get me emergency call-outs?

Some, but your Google Business Profile does more of that work than the site does. Emergency searches are mostly answered from the map, so the profile has to be verified, in the right category and showing your hours. What the website adds is the second look, when somebody has three numbers and is deciding which one to try first.

Most of my work comes from builders and letting agents. Is a site worth it?

It changes what those relationships are worth rather than replacing them. A letting agent with forty properties checks you are still registered before sending you the next EICR, and a builder passes your number to a client who then looks you up. In both cases somebody is checking, and what they find decides whether the work keeps coming.

Should I put prices on my website?

Put ranges on the jobs that have them, like an EICR or a consumer unit change, and say plainly that a rewire needs looking at first. It costs you the calls you were going to lose anyway and saves the ones where the customer was never going to pay what you charge. Naming a range also puts you in the answer when somebody asks an assistant what an EICR costs in your town.

How long does an electrician website take to build?

Days rather than months, if whoever is building it is organised. What holds it up is photographs. Consumer units, boards, chargers and finished jobs off your own phone are the whole hold-up, and thirty of them is plenty.

Want this done for you?

Ring and describe the job. We’ll tell you what’s involved and what it would cost, in plain English, with no obligation.

Get in touch 07456 809049